FAKE TEARS EDITIONKLEENEX @DAVIDMADRID
2025ROLE: CONCEPT & ART DIRECTIONFOR DECADES, KLEENEX HAS BEEN THERE FOR EVERY HEARTFELT CRY, SNIFFLE, AND TOUCHING MOMENT. BUT WHAT ABOUT THOSE TIMES WHEN THE TEARS AREN’T QUITE… REAL? ENTER KLEENEX FAKE TEARS EDITION —AN ELEGANTLY DESIGNED, 100% EMPTY BOX THAT PROVIDES EXACTLY WHAT’S NEEDED: ABSOLUTELY NOTHING.