Hellmann's • Covered by Hellmann's — Luiz Duarte • Senior Creative & Visual Designer

Senior Creative & Visual Designer
at DAVID Madrid.

WORK INFO

Covered by Hellmann’s

Hellmann’s @DAVIDMadrid

2026

ROLE: Concept + Art Direction + Design

One customer got so angry about no mayo that they burned down a cafe. Seeing a chance to make a difference, we reacted quickly and created "Covered by Hellmann's" a B2B offering that promisses establishments would not run out of Hellmann's, and if there were any incidents that happened because of hellmannslessness, then we would cover the costs.
Helping the first bar got a lot of attention from people and news outlets all over the world. so Hellmann's launched the platform globally, from Turkey to Chile, From small family owned retaurants to an entire burger chain in Brazil. This quick action, starting with a simple online post, ended up changing how Hellmann's works with businesses globally.

Next Project

Selected works 2019 — 2025

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