Heineken & The Urban Rivers
Heineken @Atenas
2023ROLE: Concept + Art Direction + Design
São Paulo has 255 rivers, many of which were driven underground while the city was growing at an insane speed. To raise awareness about these forgotten rivers and rethink the way we build urban spaces, Heineken brought parties to the exact places where these rivers secretly flow. Everything culminated with a floating bar in Rio Pinheiros, São Paulo's biggest river.