Heineken & The Urban Rivers
ROLE: ART DIRECTION, DESIGN & CONCEPT
2023
São Paulo has 255 rivers, many of them were driven underground while the city were growing in an insane speed. To raise awareness about this forgotten rivers and rethink the way we build urban spaces, Heineken brought parties in the exact places where these rivers secretly flow.Everything culminated with a floating bar in Rio Pinheiros, São Paulo's biggest river.