FOR DECADES, COCA-COLA’S RED AWNINGS HAVE BEEN MORE THAN JUST SHADE; THEY’VE BEEN SILENT WITNESSES TO LIFE IN TAQUERÍAS, CHANGARROS AND SMALL SHOPS ACROSS MEXICO. AFTER SO MANY YEARS TOGETHER, THEY’D BECOME PART OF THE COUNTRY’S CULTURAL LAND-SCAPE, EACH ONE FADING INTO ITS OWN UNIQUE SHADE OF COCA-COLA RED. SO WHEN COCA-COLA SET OUT TO RENEW 12,700 OF THEM, IT HAD TO PAY A HOMAGE.