2025ROLE: CONCEPT & ART DIRECTIONTHE BIGGEST COCA-COLA CAMPAIGN EVER WASN'T MADE BY COCA-COLA. IT WAS MADE BY YOU. DON'T BELIEVE IT? OPEN YOUR PHONE'S PHOTO GALLERY AND SEARCH THE WORD "COCA-COLA". OR "COKE".
IT ALSO WORKS! SEE? IT'S REAL MAGIC, RIGHT? ON EVERY PHONE. OF EVERY PERSON. IN EVERY COUNTRY.